If you need to create a series of links, consider creating it as a menu block. The custom menu option creates a unique list of links, including

Gunrock wants to make efficient use of all areas of his site and realizes he almost overlooked the footer and footer credit regions. In thinking about it, he decides he wants to create a series of menus with relevant links for target audiences or topics he wants to make available from every page of the site. He also realizes this would be a great opportunity to include some site credit information.